Anthony Herrera

Healthcare direct mail marketing

The Power of Healthcare Direct Mail Marketing: A HIPAA-Compliant Approach

Anthony Herrera

In today’s digital age, where email inboxes are overflowing and online ads often go unnoticed, healthcare direct mail marketing stands out as an effective way to reach patients and healthcare professionals. While digital marketing is essential, direct mail offers a tangible and personalized approach that can enhance patient engagement and strengthen relationships. However, when handling sensitive healthcare information, it is crucial to comply with HIPAA direct mail guidelines to ensure privacy and security.

This blog explores the benefits of , the importance of HIPAA direct mail compliance, and how to create successful direct mail campaigns for healthcare organizations.

Why Healthcare Direct Mail Marketing Works

Unlike emails, which often get lost in crowded inboxes, direct mail has a higher open rate and leaves a lasting impression. According to the Data & Marketing Association, direct mail has an open rate of approximately 90%, compared to email’s average open rate of 20-30%. Here are some reasons why healthcare direct mail marketing is effective:

1. Personalization and Targeting

Healthcare providers can tailor direct mail campaigns to specific demographics, conditions, or treatments. Personalized messages resonate better with recipients, increasing engagement and response rates.

2. Higher Engagement and Retention

People tend to trust and remember physical mail more than digital messages. A well-designed mail piece with compelling content can effectively communicate important healthcare information.

3. Trust and Credibility

Printed materials give a sense of legitimacy and credibility, which is particularly important in healthcare. Patients are more likely to trust information received through direct mail than online ads.

4. Less Competition

Since many businesses have shifted to digital marketing, the competition for attention in physical mailboxes has decreased. This means your healthcare direct mail piece has a higher chance of being noticed and read.

Ensuring HIPAA Compliance in Direct Mail

While healthcare direct mail marketing is a powerful tool, it comes with strict regulations under the Health Insurance Portability and Accountability Act (HIPAA). Healthcare organizations must ensure that their mail campaigns comply with requirements to protect patient data.

Key HIPAA Considerations for Direct Mail

  1. Protecting Patient Information: Any direct mail piece containing Protected Health Information (PHI) must follow HIPAA regulations. PHI includes names, addresses, treatment details, and medical conditions.
  2. Secure Mailing Practices: Avoid including sensitive medical information on postcards or open mailers. Instead, use sealed envelopes for confidentiality.
  3. Business Associate Agreements (BAAs): If working with a third-party mail service, ensure they sign a BAA, confirming their commitment to HIPAA compliance.
  4. Limited Information Disclosure: Only include necessary information in the mail piece to reduce the risk of unintentional disclosure.

Strategies for a Successful Healthcare Direct Mail Campaign

To maximize the effectiveness of your healthcare direct mail marketing efforts, follow these best practices:

1. Define Your Goals

Identify the purpose of your campaign. Are you promoting a new healthcare service, reminding patients about check-ups, or educating them on health topics? Having clear goals helps in crafting a focused message.

2. Segment Your Audience

Different patients have different needs. Segmenting your audience based on age, medical history, location, or insurance type allows for more personalized communication.

3. Use Eye-Catching Design and Messaging

A well-designed mailer with a clear call-to-action (CTA) encourages engagement. Use bold headlines, easy-to-read fonts, and compelling visuals to grab attention.

4. Ensure HIPAA Compliance

Always review your mail content to ensure it follows HIPAA direct mail regulations. Avoid including personal health details that could compromise patient privacy.

5. Offer Value to the Recipient

Provide useful information, such as health tips, appointment reminders, or exclusive offers, to encourage patients to engage with your mailer.

6. Include a Clear Call-to-Action

Tell recipients what you want them to do next—schedule an appointment, call a healthcare provider, or visit your website.

7. Track and Measure Results

Use unique tracking codes, phone numbers, or QR codes to measure the effectiveness of your healthcare direct mail marketing campaign. Analyzing response rates helps in optimizing future campaigns.

Types of Healthcare Direct Mail Campaigns

There are various ways healthcare organizations can leverage healthcare direct mail marketing to engage with patients and professionals. Some common types include:

1. Appointment Reminders

Sending physical reminders for check-ups, vaccinations, or screenings can improve patient adherence to scheduled visits.

2. Health Education Mailers

Providing information on preventive care, disease management, or wellness tips positions your healthcare organization as a trusted resource.

3. New Service Announcements

Introducing new healthcare services or facilities through direct mail can increase awareness and patient inquiries.

4. Patient Surveys and Feedback Requests

Mailing surveys to collect patient feedback helps improve service quality and patient satisfaction.

5. Community Outreach Programs

Promoting health fairs, free screenings, or wellness events can encourage community participation and engagement.

Final Thoughts

Healthcare direct mail marketing remains a powerful and effective way to engage patients, promote healthcare services, and build trust. By following HIPAA direct mail compliance guidelines, healthcare organizations can ensure patient privacy while maximizing the benefits of direct mail campaigns.

If implemented strategically, direct mail can significantly enhance your marketing efforts, helping you connect with patients in a meaningful and secure way. By combining personalization, engaging design, and compliance, you can create successful healthcare direct mail campaigns that drive results.

Address verification

How to Access the USPS Address Validation API: A Comprehensive Guide

Anthony Herrera

Accurate addresses are the backbone of any successful mailing campaign, ensuring that mail reaches the intended recipients efficiently. Whether you’re a small business, an e-commerce company, or a marketer working with mailing list brokers, leveraging the USPS Address Validation API can help you clean, verify, and standardize your address lists seamlessly.

This guide will provide a step-by-step walkthrough on how to access and use the USPS Address Validation API effectively, along with insights on its benefits and best practices.

What is the USPS Address Validation API?

The USPS Address Validation API, also known as the Address Information API, is a tool provided by the United States Postal Service. It allows businesses to verify and standardize addresses in real-time by cross-referencing them with the USPS database.

This API is invaluable for organizations that send large volumes of mail, especially when working with mailing list brokers to ensure address lists are clean, accurate, and up to date.

Benefits of Using the USPS Address Validation API

  1. Improved Delivery Rates
    Validated addresses ensure your mail reaches its destination, reducing instances of returned mail.
  2. Cost Efficiency
    Avoid unnecessary expenses caused by undeliverable or misdirected mail.
  3. Enhanced Customer Experience
    Ensuring accurate delivery improves customer satisfaction, particularly for e-commerce businesses.
  4. Compliance with USPS Standards
    Using the API helps you meet USPS requirements for discounted bulk mailing rates.

Prerequisites for Accessing the USPS Address Validation API

Before you can access the API, you’ll need the following:

  1. USPS Account
    Sign up for a USPS Web Tools account, which provides access to their APIs.
  2. API Access Request
    Submit a request for access to the Address Validation API through the USPS Web Tools dashboard.
  3. Development Environment
    Set up a development environment where you can integrate and test the API. Common programming languages like Python, Java, or PHP are compatible with the API.

Step-by-Step Guide to Access the USPS Address Validation API

Step 1: Register for a USPS Web Tools Account

  1. Visit the USPS Web Tools registration page.
  2. Fill out the registration form with your business details.
  3. After completing the registration, you’ll receive an email containing your User ID and access instructions.

Step 2: Request API Access

  1. Log in to your USPS Web Tools account.
  2. Navigate to the “API Access” section.
  3. Select the Address Validation API from the list of available APIs.
  4. Submit your request for access.

Step 3: Familiarize Yourself with the API Documentation

Once your request is approved, USPS provides detailed API documentation. The documentation includes:

  • API endpoints
  • Required parameters
  • Response formats (typically in XML or JSON)

Step 4: Generate Test Requests

Using your development environment, start generating test requests to understand the API’s behavior. USPS provides a testing server where you can simulate API calls without affecting live data.

Step 5: Integrate the API into Your System

  1. Use your preferred programming language to integrate the API into your system.
  2. Include error-handling mechanisms to manage issues like invalid input or API downtime.
  3. Ensure the API integration complies with USPS’s terms of use.

Step 6: Move to Production

After successful testing, USPS will grant you access to the production server. Update your system to use the production endpoint and begin validating real addresses.

Use Case: Mailing List Brokers and Address Validation

For businesses that rely on mailing list brokers, the USPS Address Validation API offers significant advantages. Mailing list brokers often manage large volumes of address data, which can include outdated or incorrect entries.

Integrating the API ensures:

  • Clean and verified address lists, improving delivery rates.
  • Reduced waste and cost associated with undeliverable mail.
  • Enhanced trust with clients who rely on brokers for accurate data.

For example, a real estate company working with mailing list brokers can use validated addresses to target prospective buyers with direct mail campaigns, ensuring messages reach the right households.

Best Practices for Using the USPS Address Validation API

  1. Batch Processing
    If you’re validating a large number of addresses, consider batch processing to save time and resources.
  2. Real-Time Validation
    Integrate the API into your e-commerce checkout process to validate customer addresses in real-time.
  3. Regular Updates
    Regularly validate addresses in your database to maintain accuracy over time.
  4. Pair with Address Standardization
    In addition to validation, use the API to standardize addresses according to USPS formatting guidelines.
  5. Work with Mailing List Brokers
    Collaborate with reputable mailing list brokers who already incorporate API validation into their services, ensuring you receive high-quality data.

Challenges and How to Overcome Them

1. Rate Limits

USPS imposes limits on the number of API calls. To manage this, batch your requests and optimize API usage.

2. Address Errors

Some addresses may still fail validation due to incomplete or outdated information. Implement fallback mechanisms, such as manual review or secondary validation tools.

3. Integration Complexity

API integration may require technical expertise. Work with a developer or a third-party service specializing in USPS API integration.

Alternatives to the USPS Address Validation API

While the USPS API is highly reliable, other services like SmartyStreets and Lob offer similar functionalities. Compare features, pricing, and ease of integration to determine the best fit for your needs.

Conclusion

The USPS Address Validation API is a powerful tool for ensuring address accuracy, particularly for businesses that rely on direct mail campaigns. By integrating this API into your workflow, you can enhance delivery rates, reduce costs, and improve customer satisfaction.

For organizations working with mailing list brokers, the USPS Address Validation API adds an extra layer of reliability and professionalism, ensuring that every mail piece reaches its intended recipient.

At burn-out, we believe in the power of accurate communication to foster connections and build trust. Incorporating innovative tools like the USPS Address Validation API is just one way to ensure excellence in service delivery.

Check Out the Benefits of Using Truck for Transporting Goods

Anthony Herrera

Transportation business is a huge sector with lots of disciplines. People who are in the supply chain & logistic sector heavily rely on transporting goods via trucks and cargos. Till now, mainly two major categories of truck operators are in vogue:

  1. Private trucking or cargo operations
  2. Hire carriers

To be honest, the later one is currently ruling the roost. Transportation services like Eagle Heights Transportation Company Mississauga offer their clients a gamut of benefits for maximum business convenience. Precisely, transportation service has become an essential part of B2B service. So, a lot of businessmen are currently opting for truck hiring service instead of buying the beasts.

Eagle Heights Transportation Company Mississauga

With improved technology and greater innovations, the rental services offer a plethora of benefits to the business directly & indirectly. If you are planning to opt for such a service, then it’s time you deserve to know the benefits.

Scroll down to get a snapshot of the following major benefits that you can enjoy by hiring Eagle Heights Transportation Company Mississauga or alike.

Get started:

  1. Saves Time

You can remain stress free when it comes to outsourcing to logistic and road freight specialists. Companies like Eagle Heights Transportation Company Mississauga take minute care of every detail for fast delivery.

Opting for such reputable company will proffer the best truckers. The licensed operators are competent enough to reach the destination without any severe hazard. In any situation, the truckers will make sure to deliver the goods before the deadline. Thus, you can save a lot of time and concentrate on the other arena of your business instead of managing the fleet of trucks and cargos.

Eagle Heights Transportation Company Mississauga

  1. Economic

Hiring trucks to transport your goods is also definitely an economic option. Maintaining a fleet of trucks can drain a good amount of work capital. Furthermore, this will also give rise to several need of warehousing. It is often seen many businessmen without prior knowledge invest in buying fleets and end up facing a huge cash crunch. Due to their debts, a good number of them are even bankrupted. Addressing such crises, it can be said opting for rental is the best bet. Services like Eagle Heights Transportation Company Mississauga offer their clients with the best deals.

  1. Flexibility

This is yet another advantage you can enjoy. The transportation services also boast gargantuan warehouses to home the goods safely. So, you don’t have to opt for a personal warehouse. Understanding your needs, a company will provide you proper warehouse. Furthermore, the cargos and trucks are also available in different sizes to fit the items. Considering the ease of loading and unloading, the company will assign you fleet of trucks to satisfy your needs.

Not to mention, the vehicles are equipped with state-of-the-art technology with utmost safety. So, your goods and merchandise will remain unhampered irrespective of their nature.

Eagle Heights Transportation Company Mississauga

  1. Improvement in Business Process

When it comes to your business, customers long for full transparency. In fact, considering the growth of demand and supply, the customers have become punctual than ever. So, to have a smooth workflow, you have to rely on a transportation service. Eagle Heights Transportation Company Mississauga is one such an organization that takes all the responsibilities to ameliorate one’s business. Therefore, you can elect a company like this to satisfy your customers and to give your business that much-needed momentum to stay ahead the curve.

  1. Impeccable Customer Service

Tying with the point mentioned above, this is a no-brainer. Business can only become successful when it is able to meet to the customer expectations wholly. Taking advantages of the opportunities given by the transportation company definitely render positive impacts. With fast delivery with zero flaws, you can give your customers an amazing service.

  1. Hassle-free Process

The entire freight industry as mentioned earlier involves a lot of tasks. Some of the major shortcomings and activities, this particular sector needs to deal with are as follows:

  • Abiding various government regulations
  • Coping with employee retention
  • Driver shortage
  • Implementation of technology
  • Several environmental issues
  • Purchasing of resources like forklifts, pallets

The entire process is quite taxing. However, by hiring an enterprise like Eagle Heights Transportation Company Mississauga, you need not to go through all these hassles.

However, make sure to do a little research before you decide on the company. Always opt for a company with a proven track record and good market reputation. Enjoy a better return on investment as you get the pick of the bunch.

Different Kinds of Limousines Available for renting

Anthony Herrera

One of the best ways to enter any prestigious event is arriving in a limousine. Now, why doesn’t like these? Driven by highly skilled chauffeurs and bringing the coveted privacy, convenience & extravagance opting for limo services is ideal for those with money to spare.

Therefore, whether you’ve bachelorette parties, business events or prom nights to attend, it’s best that you know the different types of limos available. In this way, you can pick the best-suited one for your specific event.

So, without wasting time,

limo services toronto

Let’s review the Various Kinds of Limousines Available

  1. Limo Bus

So, you’re about to head to your wedding reception and you wish to travel together with your bridesmaid and grooms. Well, then think no more and opt for a limousine bus when hiring limo service Toronto.

A limo bus has the capability of housing more than 30 recipients and is currently the largest limousine available. It has the option of disco lights, drinking zones and bar, a proper restroom, leisure and upholstered sofas along with strobes and poles.

  1. Sedan Limousine

One of the most cost-effective limousines to pick while traveling is the sedan limo. This can seat up to 4 members and additionally ideal for corporate business travel.

Furthermore, traveling in this sedan limo offers a cozy and comfortable ride. Additionally, this one eludes an air of elegance and instills confidence among co-workers and sub-employees to see a client/boss traveling in the epitome of style.

limo services

  1. Stretch Limo

If you’re visiting Vegas for your ultimate bachelor’s party, then it is best to do it in style. Thankfully, you can go to your nearest limo service Toronto and pick a stretch limousine to do the same.

The stretched version of a sedan, this stretch limo can seat more than 4 people and is ideal for your bachelor party mates. Besides, each vehicle comes equipped with audio-visual systems, bars with champagne flutes, LED lights, audio-visual systems, etc., that is perfect to set up the mood of a party.

  1. The Convertible Limo

Are you the flashy type who loves to live each moment in extravagance? Then, if you have a date planned or a college event to attend, go for the extremely appealing convertible limo.

This one moreover, features the option of seating up to 8 people, with the extravagant limo options like entertainment sections, bars, comfy seats, etc.

  1. Classic Vintage Limousine

If you’re fond of vintage cars, featuring old school broad design then for your wedding party hire the Classic Vintage Limousine from your Toronto limo services.

It has all the modern features of a sedan limo on the inside, but on the outside, it eludes a classic aura that instantly begets attention.

limo service

  1. Lincoln Limousine

Last but not least; the Lincoln Limousine is another type that is mostly hired from limo service Toronto. This one comes with adequate seating space, controlled temperature settings, entertainment sections, high-tech navigation controller, and a mini bar, etc.

Basically, this one encompasses elegance, luxury, comfort and style and hence, is an ideal one for low key events, business meetings, and grand outings.

So, depending on the type of requirements you have and the event to attend, pick the correct limo to enter in flair and panache. Just remember to pick the most reputed limo service Toronto in town, to ensure a good functioning model for your purpose.

Mega Menu Web Design: Classic Examples for Inspiration

Anthony Herrera

As per Canada SEO company professionals, one of the best ways to feature the numerous pages on your website is mega menus. Now, for a beginner with a new e-commerce or business website, you might wonder what mega menus are?

Well, mega menus consist of an expandable menu in web design where choices are featured in a 2-D dropout layout. These offer an easy yet accessible choice for displaying content and illuminating lower level site pages at one glance.

Check out the Characteristics:

  • Divided into categories of group navigations, mega menus feature huge 2-D panels.
  • One can visualize what a site offers at one glance.
  • Navigation options are structured via layout through icons and topography.
  • Menu options feature click, tap or hover.

Now, as per the Canada SEO company experts, mega menus are excellent as they offer users the option to navigate a site deeper with few clicks. However, so many click options can intimidate users too. Hence, while designing a mega menu, business needs careful consideration when it comes to determining the layer and type of mega menu they pick.

This is why; this article will illustrate a few classic examples of the mega menu as pointed out by web design experts, to help you gather an idea about what to pick.

canada seo company

  1. Callaway

If you check out the website for Callaway, its mega menu features a clean and crisp drop-down menu that is nicely categorized in the sidebar. Thus, it offers a generic outlook of the website’s content in an appealing way.

  1. Puma

As per Canada SEO company professionals, puma does it best when it comes to an organized mega menu.  With a simplistic drop-down menu mostly featured for blogs, and e-Commerce website, it offers segregated categories with content featured clearly. Thus, first timers can instantly gather an overview of the site, and decipher what they need with ease.

  1. Target

Another type of layout you can request from your selected Canada SEO company is that of Target’s. If you view the website you’ll see that Target’s drop-down menu works in a horizontal manner where users can scroll its content via up and down keys. It’s basically easy on the eye and helps users find the right content in a shorter time span.

digital marketing

  1. Adidas

If you want something funky and out of the box, another website to take inspiration from is Adidas. This one features a drop-down menu that covers almost the entire page. The menu moreover disappears when you move the mouse away from a particular category you had it pointed at.

  1. The White House

One of the most exemplary websites with an authentic mega menu lists subcategories under a single category. Additionally, for a website that offers a plethora of information, it’s a most intrinsic category is the news blog section, that lists current affairs with precision for users to find their required information.

Well, there you have it! With these classic examples of mega menus find one which will suit your business or e-commerce best. For a cleaner insight, ask your Canada SEO company to give you an idea about the type of mega menu which will suit your niche best.  So, hurry and make your website a user-friendly one now!

Everything You Need To Know About The Luxury Coach Builders Of 2021, In Terms Of Industrial Segments, Topography And Main Vendors

Anthony Herrera

Now, the coachwork is a body of an automobile that is drawn by a passage vehicle. So, coach builder refers to the body of the automobile. Recently there has been a rise in luxury coach builder at a global level and here is the market statistics and research. A luxury car is defined to be such a car that provides pleasant facilities that are beyond necessary.

coach builder

The interior of the car is called coachwork and the companies that focus on building these are called coachbuilder. This coach builder offers high-quality components that are superior in performances and have a very high level of design, comfort, and luxury.

This luxury coach builder market is seeing a boom and last year alone, it has seen a boom of 7.41%. This development is possible due to the rapid development in the modern technology of the current years.

It has been forecasted that it is an ever-growing market and won’t stop any soon. Coachbuilder market has seen a rapid development and growth and is continuing with the same rate for the upcoming decade.

Few of the leading coachbuilders are

  • Mitsuoka Motors
  • Moal Coachbuilders
  • Fioravanti
  • TRASCO Bremen GmbH
  • Ken Okuyama Cars
  • Carrozerria Castagna,
  • Zagato Milano
  • Carrozzeria Touring Superleggera

luxury coach builder

Both the global and local markets have been benefited from it. The aspects that have aided the growth are supplieD, profit, price, technology and production capacity. This study provides us the details of the competitive landscape of the coachbuilder and luxury Car Coachbuilding market. The study includes profiles of various Car Coachbuilding companies. We know about the Market Challenge that a company might face like, shrinking of the rates of profits. The recent market is moving towards an eco – friendly cars that are high tech, here we also get the detailed structure of the market trend.

 

What are the key features of the market research in Luxury Car Coachbuilding? 

We get to know about the dynamic elements of global coachbuilders. Their detailed production capacity, specification, increase or decrease in price, supply chain and various growth factors that are responsible to bring in the growth of the luxury car industry. coach build

The report on the coachbuilders identifies their presence in the global market. SWOT analysis of each project. The growing trends in the Luxury Car Coachbuilding, and how they are feasible for the environment.

The end user demands, revenue, sales, products, and various other restraining factors have been discussed thoroughly in the project. The detailed summary of the key players has been discussed.

With a rising trend of Global Luxury Car Coachbuilder, various opportunities have also grown and that has given a tough competition to each other in this field. In the coming time, eco-friendly cars that are technologically advanced that has an exceeding capacity in the developed markets have been brought in the report. These products are to be escalated in recent times and the market is sure to see a boom. To find more about Coach builder continue reading!

 

Bullet Proof Car – Running From Invasive Dangers and Attacks

Anthony Herrera

bullet proof cars

Over more than 100 years, bullet proof car has been protecting the most vulnerable people from all kind of attacks. The modus operandi of these armored cars is to keep the occupants as well as their valuables protected from all kind of assaults like grenade attack or bullet attack. The armored cars are made bulletproof by armoring it very strongly. Depending on the level of protection that one wants from their vehicle, the armoring can be carried out accordingly.

Remain Protected with Bulletproof Vehicles

Traveling in an armored car from a dangerous situation without getting harmed may seem to be like a scene straight away from a movie. However, it is true. You can easily run away from any dangerous situation is a safe manner when you have a bullet proof car by your side. Most importantly, not even a small wound would appear on your body. Well, this is possible because of the high end technical features that come with the bulletproof vehicles. In fact, you can easily modify your luxurious SUV into an armored one and get high level of protection from all kind of assaults.

How the Bulletproof Vehicles Can Protect You?

Before you delve deep into the question how an armored car can protect you, you need to know if you really need a bulletproof vehicle or not. If you are rich and famous, you must have an armored car by your side. They can provide you high level of protection from threats as well as keep you safe from the prying eyes of the shutterbugs.

As you might know the basic goal of a bullet proof car is to provide safety and protection to the occupants. So the primary process of armoring the car starts from a basic level.bullet proof car

Body: The body parts of the car are disassembled and the interior of the car is attacked with light weight armoring. This prevents anything like bullets to metal fragments from penetrating inside. The body panels are hardened in order to protect the body from any kind of explosions.

Tires: In order to help a bullet proof car escape from any kind of mishaps or assaults, flat tires should be inserted. With runflats being inserted it can help any car to travel a minimum distance of 80 miles even after the tires get flat.

Glass: Most glass panels of a car are replaced with bullet resistant glass. Using high-tech armoring methods polycarbonate and glass fusion sheets are layered to make it bulletproof. Having a bulletproof glass installed on the front, back, and sides can keep the occupants protected from attacks.

Secret Exit:A bulletproof cat can come with a secret exit so that occupants can exit from the vehicle when facing any attack.

The world is now witnessing a high amount of crime rate and untoward incidents. With the rise of the deadly weapons, it has become important for important personnel’s remain protected from the deadly ammunitions. Thus, this has lead to the increasing use of high-end and sophisticated bullet proof car. The cars can provide safe passage to the people from any kind of danger very easily. Read this amazing article on how the choose the best armored trucks for yourself!

GT_2016_BLACK

Detroit 2015: The New Ford GT unveiled! (Photos)

Anthony Herrera

Ford finally came to the conclusion that it was necessary to launch a new version of the Ford GT. With the war of the supercars, the desire to regain the 24h of Le Mans and the technological advances of the American manufacturer, it was inevitable! It was this morning in Detroit that the veil was raised on the beast under the astonished glances of all the amateurs of the mythical model.

Aggressive silhouette, a few hereditary lines from its predecessor, a lot (a lot) of carbon fiber make the new Ford GT an improved model compared to the previous model. The engine: a V6 bi-turbo EcoBoost of 600hp. The purists will say that the V6 is a bottom check (that, and the transmission double clutch with 7 reports) and others will say that it is part of the evolution of the supercars.

The interior is modern. In 2005, it tried to recreate the entire interior of the original GT 40. In 2016, nothing will be kept. A more modern cockpit has been designed with the F1 style steering wheel controls. Production and price information is not yet available, but we believe the new GT will arrive in dealerships by mid-2016.

It goes without saying that Ferrari should be on his guard!

Shelby Cobra: 50 units for the 50th of the Cobra 427!

Anthony Herrera

For 50 years of the Cobra 427, Shelby will produce 50 copies of a limited edition of the legendary roadster. It was in 1965 that Carroll Shelby produced the very first Shelby Cobra 427. According to Shelby American, Carroll Shelby would have approved the project (and some iterations) before his death in 2012. The first car will be auctioned by Barrett- Jackson on January 13th!

This limited edition will be available in two versions. A version with fiberglass body, Guardsman blue color with white strips and a version with brushed aluminum body (available with or without bands).

If you would like to get a copy of this emblem from American automotive history, prices start at $ 119,995 for the blue fiberglass model or $ 179,995 for the brushed aluminum body. The engine is sold separately!

5 Gift Ideas for the “Tank Guy”

Anthony Herrera

It is important, from time to time, to show your appreciation to the tank guys. Yes, you can sometimes populate your Facebook newsfeed with auto videos and technical data. On the other hand, you are rarely ignored when you ask us questions related to the car such as which car to buy, what tire to wear or where the squeak-squeak that your car has been doing for months, Hoping to get a ready-made solution from us. All in all, the people of the automobile are enthusiasts and everything related to the automobile under the tree will charm their hearts. Here are five gifts to offer to a tank guy.

1. Tickets for the Montreal Grand Prix

The Montreal Grand Prix is ​​the Mecca of the automotive community in Quebec. In addition to offering a big weekend of party and stars, the Circuit Gilles Villeneuve welcomes, in addition to the Formula 1, several rounds of support that complete the weekend.

2. Driving an exotic car on a closed circuit

It is possible to try out exotic cars with your foot in the background and safely on a circuit 30 minutes from Montreal. The Mirabel ICAR Circuit offers an array of driving experiences for every budget. Ferrari, Lamborghini, Nissan GT-R, Corvette no matter who to spoil, it will find its account among these cars.

3. Karting sessions

The tank guy wants to prove himself on the kart track. Whether alone or as a group, karting is an easy-to-organize activity, in which everyone can participate. Mirabel Circuit ICAR also offers packages and training for all budgets.

4. Snap-On Tools

Snap-On is for the tools what Louis Vuitton is for the rag. For the tank guy who invests a lot of time on his mechanical hobby, the Snap-On tools are more powerful and have a better durability than the tools found in supermarkets.

5. The Year of the Car

The annual Auto Bible is the annual car bible, the ultimate reference and the perfect last minute gift for the tank guy where he can find all the technical data, tests, photos and comparative as well On the economy cars that cars overpriced.